Building your confidence to sell to yourself and others as well
I have been slowly re-reading Napoleon Hill’s “A Year of Growing Rich.” I try to read a chapter each night before bed to inspire myself to be more successful. Each chapter is short, (and there are 52 chapters that are meant to be read and practiced one per week.) Napoleon Hill is considered a classic author for helping people inspire themselves. His better known book is “Think and Grow Rich.” I have read so many people swear that the book helped them get rich and I know that positive thinking can change one’s life, so I am reading it and telling myself that I WILL grow more successful in life–be it in my career, my relationships or any other area. This book is all about personal power, motivation and finding success!
Tonight’s chapter gave me a good idea and it reminds me of at least one other article I’ve read. It is Week 26–Sell to Yourself.
In this chapter, Hill has two main points. One, if you appear to be successful already, clients will be more likely to trust you and two, if you do something to boost your ego and feel more important, you will project that feeling to people around you. Now, he specifically warns that this idea isn’t about being fake or manipulative, but to quote him, it is to help people “deceive their own egos in order to relieve them of the fear and poverty complexes by which so many people are bound.” (I underlined that section in my book!)
In Hill’s example, one very successful salesman keeps a top-quality set of golf clubs in his car so that his clients see it and think he must really being doing well in life…and must really be good at his job, thus trustworthy. In another example, a salesman wears a very expensive diamond ring that helps him feel more powerful and to project that image. As Hill points out, not everyone will need the same “boost.” Some men might feel silly with a giant diamond ring, but the point is, the illusion of success gives them the ego boost to feel more successful and BE more successful. I guess it’s no different from a woman getting a nice manicure or putting on her sexiest shoes. When we feel good, we project that to the world around us.
Here’s that article I mentioned earlier, (the one that this book chapter made me think of:) “Why Do Poor People ‘Waste’ Money on Luxury Goods?”
I don’t want to open a huge debate about that entire article, but there is one important thing that I really took away from it. I’ll quote the line “there was a price we had to pay to signal to gatekeepers that we were worthy of engaging. It meant dressing well and speaking well.”
I admit, I’m very frugal and usually buy cheaper clothes and shoes, but this article made me think about the image I’m projecting. I’m neat and clean, but do I look like a success? Not really. We might think it’s unfair that this matters, and it is. Why should we have to look richer than we are to be considered for a job? Uggh. But the reality is, even if it’s not reasonable or fair, it does matter. It might be worth the investment to get one really good suit and one designer purse. After reading this article, I went to a thrift store and found a suit jacket from an expensive boutique…with the tags still on it! So you don’t have to go out and spend a lot of money, but do be a smart shopper and dress above “your level” to boost your own ego and to show your potential clients or bosses that you are a star!
The Napoleon Hill book is a great way to end the day 🙂